Positioning and go-to-market
Clarify your ideal customer, category, differentiation, and sales story before committing budget to channels. Build a practical launch or growth plan around those choices.
Fractional Marketing Agency
A marketing department for the stage you are in.
You need someone to decide what matters, build the plan, and get it out the door. The Cheeky Rooster brings senior marketing leadership and hands-on execution to technology startups and VC portfolios, without a full-time department.
Who We Help
Technical products. Small teams. Real ambition.
We work with founders who have a product and need a clear path to market, and investors who want practical marketing support across their portfolio. Women-founded technology companies are an intentional part of our practice.
Sondra Connor brings twenty years across nuclear energy, SaaS, cybersecurity, manufacturing, and industrial technology. Long sales cycles and technical buyers shape how we approach positioning, content, and demand generation.
Meet Sondra and learn about the practiceWhat Is Included
One plan, with people to run it.
Brand, website, and sales support
Turn the strategy into messaging, website copy and structure, launch materials, and content that helps a technical buyer understand your product.
Campaigns and demand generation
Coordinate social, email, paid media, and search around your sales cycle. Add press and analyst relations when there is a clear reason to invest.
Leadership, budget, and reporting
Set priorities, manage the marketing budget, and review progress monthly. Give your team one point of contact and a clear view of what is being done and why.
How It Works
Start where marketing is stuck.
1. Find the constraint
We discuss your product, customers, team, and current marketing. The first conversation helps establish fit and where support would be most useful.
2. Agree on scope and priorities
Choose advisory, fractional leadership, or a full-service marketing department. We discuss rates on the first call and define the work around your stage and resources.
3. Build, run, and adjust
We turn the priorities into a plan and budget, execute with your team, and report monthly. As your needs grow, the engagement can grow with them. When you are ready to hire internally, we help with the handover.
For Investors
A marketing bench across your portfolio.
Give seed and Series A founders access to one team familiar with your thesis. Support can include go-to-market diligence, positioning sprints, messaging clinics, launch support, and portfolio-wide arrangements.
Questions about fractional marketing agencies
What is a fractional marketing agency?
A fractional marketing agency provides marketing leadership and execution for a portion of your working month. At The Cheeky Rooster, that can include positioning, go-to-market planning, websites, content, campaigns, and budget ownership. The scope grows with your business.
How is a fractional marketing agency different from a fractional CMO?
A fractional CMO focuses on senior marketing leadership. A fractional marketing agency can also supply the people who deliver the work. The Cheeky Rooster offers advisory support, fractional leadership alongside your team, or full-service execution depending on what you need.
What does it cost to work with Cheeky Rooster?
The cost depends on the scope, the number of days needed each month, and whether execution is included. We discuss rates on the first call and agree on the work before starting. Contact us for a quote based on your team and goals.
Do we need an in-house marketing team?
No. We can act as your marketing department if you do not have one, or work alongside an existing team that needs senior direction or additional delivery capacity.
Which industries do you serve?
Our experience includes nuclear energy, SaaS, cybersecurity, manufacturing, and industrial technology. We focus on companies with technical products and considered buying decisions.
Tell us what you are building.
Thirty minutes to discuss where marketing is stuck and whether we can help.